How ACIQ Uses Contractor Data to Improve HVAC Dealer Acquisition and Programmatic Advertising
In this interview ACIQ program marketing manager Nichole Barker shares how contractor data improves targeting, lead quality, and programmatic advertising performance in HVAC. ACIQ is a nationwide HVAC equipment brand building a contractor-first dealer program. In this interview, Nichole Barker explains how data enrichment and contractor insights help her team find higher-quality leads, target the