-
How ACIQ Uses Contractor Data to Improve HVAC Dealer Acquisition and Programmatic Advertising
In this interview ACIQ program marketing manager Nichole Barker shares how contractor data improves targeting, lead quality, and programmatic advertising performance in HVAC. ACIQ is a nationwide HVAC equipment brand building a contractor-first dealer program. In this interview, Nichole Barker explains how data enrichment and contractor insights help her team find higher-quality leads, target the
-
Introducing ToolBeltData: Contractor Intelligence for Residential Construction Suppliers
In this interview, ToolBeltData co-founder James Bowman talks about why he started the company, how the platform serves residential construction distributors and manufacturers, and how ToolBeltData fits into the broader Buildertrend ecosystem. James explains ToolBeltData’s core pillars Enrich, Explore, and Engage, shares where the company is seeing the strongest product market fit, and offers a
-
Developing the Ideal Contractor Profile
Who are your best prospects? How do you know? Developing an ideal contractor profile can help focus limited sales and marketing resources on the right targets. The best place to start is analyzing where you’ve had success in the past. ToolBelt Data can help by providing a rich profile of existing customers so you can identify
